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Subject: Drive New Customers... Drive New Revenue!
Date: Sat, 21 Aug 2004 05:19:40 -0400
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Drive New Customers... Get Results!
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<FONT face="Verdana, Arial, Helvetica, sans-serif" color=#006600
size=1>MondoMailerz, Inc. 905 Center Street, Lewiston, New York
14092
MondoMailerz
INCENTIVE BASED EMAIL MARKETING & CONSUMER ACQUISITION
GET RESULTS. DRIVE REVENUE.
1,000,000 EMAILS DELIVERED $299 C L I C K H E R E
3,000,000 EMAILS DELIVERED $699 C L I C K H E R E
10,000,000 EMAILS DELIVERED $2,299 C L I C K H E R E
OUR MARKETING SERVICES:
HTML AD CREATION - $100
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CAMPAIGN HOSTING - $25
TRACKING & REPORTING - FREE
VIRAL MARKETING - $50
MondoMailerz whitepaper
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MondoMailerz, Inc. 905 Center Street, Lewiston, New York 14092
Registrant:
MondoMailerz, Inc.
905 Center Street
Lewiston, New York 14092
United States
Registered through: GoDaddy.com
Domain Name: MONDOMAILPROMO.COM
Created on: 05-Jul-04
Expires on: 05-Jul-05
Last Updated on: 12-Jul-04
Administrative Contact:
Services, Client info@mondomailerz.com
MondoMailerz, Inc.
905 Center Street
Lewiston, New York 14092
United States
18006085494 Fax --
Technical Contact:
Services, Client info@mondomailerz.com
MondoMailerz, Inc.
905 Center Street
Lewiston, New York 14092
United States
18006085494 Fax --
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Registrant:
MondoMailerz, Inc.
905 Center Street
Lewiston, New York 14092
United States
Registered through: GoDaddy.com
Domain Name: MONDOMAILERZ.COM
Created on: 19-Mar-04
Expires on: 19-Mar-05
Last Updated on: 15-Aug-04
Administrative Contact:
Services, Client info@mondomailerz.com
MondoMailerz, Inc.
905 Center Street
Lewiston, New York 14092
United States
18006085494 Fax --
Technical Contact:
Services, Client info@mondomailerz.com
MondoMailerz, Inc.
905 Center Street
Lewiston, New York 14092
United States
18006085494 Fax --
Domain servers in listed order:
NS1.MONDOMAILPROMO.COM
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OrgName: MONDOMAILERZ.COM
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Address: 904 CENTER
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StateProv: NY
PostalCode: 14092
Country: US
White Paper
?Email marketing, done the Right Way?
.
Overview
Email: It is without doubt the killer app. It?s the most widely used application on the
World Wide Web. It?s an enormously powerful and cost effective medium that
costs much less than a postage stamp and delivers results exceedingly greater
than that of offline direct mail, banner ads and affiliate programs.
If you or your management team has been reluctant to embrace email now is the
time to re-evaluate.
? It reduces marketing costs
? Creates demand amongst consumers hungry for new product/services
? Keeps revenue flowing
? Produces substantial traffic to your website
? Enables your company to establish meaningful long-term relationships
with customers
? Empowers your organization with the ability to build a loyal database
Indeed email is the killer app, but only if it?s done right, and there?s a right way and
a wrong way to approach email marketing.
Email the killer app
This document will help you gain powerful insights into results-oriented email
marketing strategies, shed light on the challenges and explore some of the myths
associated with this revolutionary marketing technology.
The Industry
Email marketing is in the midst of a fundamental paradigm shift having evolved
from a simple tool by which to communicate, into a proactive marketing instrument
that can help your company gain a sustainable competitive advantage, if planned
and executed properly.
Sustainable competitive
Advantage.
Have you checked your inbox lately and noticed the number of emails that seem to
be piling up. Make no mistake email is here to stay. As the world of e-commerce
rapidly matures if your company is to survive you?re going to have to not only
acquire new customers but also, learn how to retain them. Email can help you
achieve these objectives.
Acquire & retain new
Customers.
In many ways email marketing is very similar to marketing concepts that have
worked outside the realm of cyberspace. The idea is to persistently place an
actionable message in front of buyers in order to get more people to buy more of
your product/service more often so your company can generate revenue, but it?s
easier said that done. We may be in the throes of a New Economy with some New
Rules, as some pundits suggest, but the foundation of all business is based on a
relationship. Key to any healthy relationship is good communication. The bottom
line is: you still have to earn your business! Email can help you:
? Communicate one to one with new prospective customers
Earn your business
The First Date Parallel
Email is very much like going out on a first date. If you like the person your goal is
to get a second and third date, and in order to do that you must communicate
effectively. Drawing on that metaphor, a good email must therefore strive to:
Email is like going on a
First date.
? Establish rapport & credibility
? Avoid disclosing too much information leaving something to the
imagination
? Address WHO you are
? Why you?re sending the email
? Articulate value
It?s not what you say but
How you say it.
The magic of influence is not so much about what is said or written but more in
how we say it or write it and how often we say it. People don?t want more
information in their inboxes they?re already inundated with clutter. They want to
know how that information can ultimately bring value to their lives.
Advertising legend David Ogilvy said it best: ?people don?t read ads they read what
interests them, sometimes it?s an ad.?
The Challenges
You have a website. You want to drive traffic to your website to stimulate demand
for your product so that you can generate revenue. The question is how? You?ve
tried banner ads with limited success. You?ve tried direct (snail) mail and
generated little response. You?ve tried affiliate- programs and seem to get
nowhere. You?ve heard about email marketing but know very little about it or
you?ve already done it, but failed miserably. The question is how does one plan a
results oriented email campaign. Why does email work & why have you failed?
Keys to success
The goal of any email, as with any first-time communication, is to effectively
establish rapport with a prospective customer, by communicating your value
proposition and your competitive advantages swiftly and succinctly. You must tell
prospects WHO you are, WHAT you do, HOW you do it and WHY they should
purchase from you. Remember you still have to earn business. Not everyone who
receives your email will be prepared to purchase your product immediately. In fact
most recipients will simply delete your email, whether it?s targeted or not, that?s just
a basic fact of life. Naturally companies like yours are anxious to yield immediate
results to justify their investment however email is a science and requires
patience, persistence, a good action plan, and lot?s of experimentation.
The three pillars of any successful Internet marketing campaign are:
? DRIVING TRAFFIC
? RETAINING TRAFFIC
? CONVERTING TRAFFIC
DRIVING TRAFFIC
A proper introduction
Is in order
Email introduces your product to a prospective customer/client. It is the
cornerstone of building a long-term relationship. As mentioned above an email is
like having a first date. You don?t want to say too much, you don?t want to say too
little, you want to establish rapport and you want a second date. One-night stands
don?t lead to long-term relationships! Email campaigns are ultimately designed to
drive prospective customers to your website. The first step in that process is to
create a catchy actionable ?subject line? that stands above the clutter in your
INBOX. Your subject line has to stand above all other subject lines that compete
for your attention in that INBOX. If the subject line is interesting you?ll initiate an
action or click through.
Retrieve information
RETAINING TRAFFIC
If a prospect clicks opens your email they?re interested in your product/service. It is
therefore extremely important to retrieve information from prospective customers. I
strongly suggest that all clients implement a CUSTOMER RETENTION
component either within the email itself or in the section that you are promoting.
The easiest method of retrieving information is simply to ask prospects permission
for their email address. Be prepared to offer something in exchange. You might
offer FREE shipping or a 5% (10%) discount on their first purchase, an informative
newsletter, or entry in a contest where they may qualify to win a prize. The key is
to get the prospects email address so that you can follow up and close the deal at
some point in the future, while building your own database.
CONVERTING TRAFFIC
Always Be Closing (ABC)
A successful call to action means someone purchased your product or subscribed
to your service. The bottom line is you have to earn your business. Today?s
consumers don?t want ?marketing relationships? with your company they want a
?service-based? relationship. The key to successful direct Internet marketing is to
establish individualized service-based communication with each and every
prospective customer. The most effective tool that has ever existed for
establishing this type of one-to-one communication is EMAIL.
SUBJECT LINE The subject line is your first line of attack. It must be short
sweet and not misleading. If you employ a ?hard sell?
subject line be prepared for people to delete your subject
line. People have grown accustomed to deleting misleading
subject lines and those offering everything for FREE. Don?t
be afraid to run two or three subject lines at once.
CREATIVE (HTML) The creative should be SHORT, SWEET and articulate
your company?s value proposition with an actionable
message, while at the same time establishing rapport and
credibility. Ensure the creative is engaging and exciting.
People don?t want information they want value. You have
six seconds to capture a prospects attention. If they?re
interested in the first seconds they?ll read on to the next six
seconds. Keep it simple! Incentives always help inspire
recipients to click through to your website.
BOUNCE PAGE After reading your email a prospect should be compelled
enough to click through to a page within your website. That
page-the bounce page-should be specifically designed and
consistent with the spirit of the campaign. If you?re
incentivizing prospects with a FREE download of your
software the bounce page should welcome recipients
courteously showcase a download button front and center.
The bounce page will house your RETENTION BASED
portion of your campaign.
FOLLOW UP This is perhaps the most important element of a successful
email campaign.
Be prepared to follow
Up
What is a RETENTION BASED campaign?
If a prospective customer clicks on your email and visits your website, but leaves
without telling you something about themselves then you may have heard the last
of that person. If a prospective customer is not buying from you then they?re
clicking over to someone else?s website-something that gets easier everyday.
If for example a thousand people open your email, rest assured you'll be lucky if
you get 3 to 5 people to purchase your product immediately. Those that purchase
immediately are either "Impulse Buyers" or "Critical-Timing-Buyers" (You
happened to contact these people at the right time.) That means you're still left
with 990 people who opened your email but did not purchase your product/service.
One thing is for certain they are curious and interested but not ready to buy just
yet. Do you want to let these people go? I suspect not! This is the critical point of
any email campaign. This is where your company has to step up to the plate and
deliver.
My advise is to implement a "customer retention," component, by way of simply
asking people for their
Customer Retention
? Name
? Email Address
? Zip Code
Once you have their email address you can begin communicating with the
prospective customer/client. But...and there's always a but. You need to offer them
something in return for their willingness to offer their email address to
you. Perhaps you have a newsletter to send them, maybe you can inform them of
future sales or promotions, or perhaps you have a rewards program. You might
also consider requesting that they send information about your product or service
to a friend or colleague. After all the most powerful marketing known to mankind is
"Word Of Mouth."
Consumers are in control
Communicate with them
Word Of Mouth
It is the most powerful form of advertising. All email campaigns should have a
built-in Word Of Mouth or Viral component. Word of Mouth or ?Refer to a friend?
components must be implemented on:
? The deployed email
? On your website
? After you?ve made a sale.
Surely each and every person who receives an email about your product/service
knows a friend, relative or colleague who can derive some benefit. If you?re not
proactive you?ll miss out on the opportunity of initiating yet another sale.
Create a buzz about
Your product
What happens if my response rates are low?
Don?t fret if you you?re campaign does not yield immediate results. Not every email
campaign will succeed immediately. If you want to succeed in the world of email
marketing you require:
? Planning
? Patience
? Persistence
While email marketing holds incredible promise, there are some clouds beyond the
horizon. Email marketing has become a very competitive industry and as with all
competitive industries the level of saturation is sure to contribute to declining
response rates. Email marketing, like any other form of advertising/marketing, has
certain risks associated with it. The objective
Decreasing Response
Rates
Preliminary statistics from the fourth quarter of 2001 indicate record sales, but
decreasing response rates. Remember just because someone receives your email
does not ensure an immediate sale. Email is merely a tool for communicating
attributes of your product. It allows you the opportunity to communicate with
complete strangers. Not every stranger (prospective consumer) will jump at the
opportunity to buy your product or subscribe to your service. If you approach email
marketing with the idea that you can establish meaningful dialogue with
prospective buyers then you can expect a meaningful response and meaningful
revenue.
Persistence
One of the key ingredients to email marketing is persistence. Knowing in advance
that most people you deploy to are not likely to purchase immediately, and may
take their time in exploring your value proposition you must exercise patience and
persistence.
There are a million reasons why a prospective customer may not purchase your
product or may not be forthcoming with their email address. They simply may not
be ready to purchase or they may want to compare your product/service to one of
your competitors. The bottom line is, email marketing, not unlike any form of offline
advertising/marketing, has certain risks associated with it.
Meaningful dialogue
If you?re an astute marketer and you?re determined to gain a competitive edge,
you?ll approach email marketing with an open mind and implement many of the
aforementioned ideas.
Establish meaningful dialogue with prospective buyers and you can expect a
meaningful response and GENERATE REVENUE.
